Italian-inspired Luminarie and augmented-reality details animate the windows.
Dior is marking the festive season with a series of illuminated installations at its historic 30 Montaigne address, transforming the façade and interior into a visual narrative of the house’s heritage. Beginning November 14, the exterior will feature a wheel-of-fortune motif decorated with Dior’s emblematic symbols, including flowers, stars, butterflies, and other details drawn from the brand’s archive. The display takes inspiration from the Carrousel des Rêves, the large-scale installation Dior previously unveiled at Saks Fifth Avenue in New York.
The windows are framed with compositions reminiscent of traditional Italian Luminarie, merging craftsmanship with theatrical design. Inside these scenes, visitors encounter references to both 30 Montaigne and the city of Paris—among them the Medallion chair, a perfume kiosk, chandeliers, and reinterpretations of landmarks such as the Pont Alexandre III and Granville. Many elements activate through augmented-reality features, offering an interactive layer to the presentation.
A large Christmas tree positioned near the central staircase is decorated with miniature versions of the house’s signature designs, including the Bar jacket and the Junon dress. Additional displays throughout the space highlight looks from the 2026 cruise collection. In Le Jardin, a Pegasus sculpture and snow-globe motifs add to the seasonal atmosphere, while the winter garden features further installations with multiple Christmas trees.
This year’s staging underscores the house’s continued focus on blending heritage with contemporary imagination, using its flagship to reinterpret archival motifs for the holiday period.
