The fashion and beauty ambassador stars in a striking campaign shot by Bibi Borthwick
Dior has launched an exclusive new campaign highlighting the timeless Lady Dior bag, featuring JISOO, the brand’s ambassador for fashion and beauty. The campaign, shot by Bibi Borthwick, emphasizes the bag’s iconic status and Dior’s continued reinvention of its signature piece under Maria Grazia Chiuri.
In the minimalist, black-and-white photos, JISOO exudes a powerful yet delicate presence, embodying modern femininity. The South Korean singer and actress presents different versions of the Lady Dior bag, showcasing its versatility and timeless appeal. The images capture her natural spontaneity and strength, enhancing the aura of this Dior staple.
The creative direction for the campaign was led by Margot Populaire, with styling by Elin Svahn and personal styling by Yunmi Lee. Makeup was done by Myungsun Lee, while Seonyeong Lee was responsible for hair styling. Set design was by Emma Roach, with production managed by North Six, bringing the visual narrative to life.
The Lady Dior, with its architectural lines and cannage motif, is celebrated for its craftsmanship and attention to detail. The campaign highlights the bag’s sumptuous leather and distinctive “DIOR” charms, paying tribute to the house’s founder. This collection continues the legacy of Dior’s artistic passion and couture excellence.
