The campaign takes the same straightforward visual approach as the women’s campaign that it was released alongside, with the role of the lone protagonist this time inhabited by the brand’s go-to male muse, model Kit Butler. Impressively, Butler manages to outdo the other campaign in terms of the outlandish and hyperbolically erotic bodily positions he contorts himself into, all but falling off the one set piece of a mid-mod chaise longue in the passionate chaos of his throes.
While these images may feel a tad absurd, they do accomplish their goal of reviving the over-the-top glamor of the late 80’s Dolce campaigns shot by Meisel himself. The last few seasons have seen a bit of a refocusing from Dolce & Gabbana on their core identity as the designers dug into their expansive archive, and this campaign is a strong way to express the essence of the brand as it recommits to being its most authentic and iconic self.
Dolce & Gabbana Creative Directors | Stefano Gabbana and Domenico Dolce Creative Director | Fabien Baron Photographer & Director | Steven Meisel Model | Kit Butler Stylist | Karl Templer Hair | Guido Palau Makeup | Pat McGrath Set Designer | Mary Howard
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