The Maison’s latest campaign reflects on artistic legacy through portraits and perspectives from Zoë Kravitz, Iggy Pop, and more
Dom Pérignon has launched Creation is an Eternal Journey, a new campaign that extends its longstanding relationship with the arts into 2025. At the center of this chapter are seven cultural figures—Zoë Kravitz, Clare Smyth, Tilda Swinton, Alexander Ekman, Takashi Murakami, Anderson .Paak, and Iggy Pop—each offering a personal perspective on the creative process.
Photographed by Collier Schorr and filmed by Camille Summers-Valli, the project balances bold imagery with reflective storytelling. Through visual portraits and intimate conversations, the campaign examines what drives these artists in their pursuit of originality.
Alongside the campaign, Dom Pérignon will open an immersive exhibition in London on May 16. The show traces the Maison’s creative collaborations across time, from Andy Warhol and Jean-Michel Basquiat to Marilyn Monroe, Christian Dior, Lady Gaga, Karl Lagerfeld, and Iris Van Herpen. The result is a curated experience that bridges eras and disciplines, reaffirming Dom Pérignon’s enduring engagement with the creative world.
