Dependable Dupe Developer, Dossier goes from URL to IRL, and isn’t looking back
Two weeks ago, French-made brand, Dossier opened its very first storefront in NYC, and the pop-up is still going strong. Smelling a fragrance in real life is essential, especially when the internet has long fueled dupe culture with blind buys and Reddit reviews. Dossier is a leader in the “non- luxury” fragrance industry. Their goal is to recreate iconic scents at an affordable price point. Their catalog ranges from Le Labo’s Santal 33 to YSL’s Black Opium.
While consumers are already familiar with the profiles, thanks to the inspiration from well-known fragrances, it is still important for customers to take a whiff in person. The development of this Provençal market-inspired perfumery helps legitimize Dossier as an established fragrance brand, not just a website for dependable dupes.
Opening week in Noltia consisted of an exciting set of events:
Thursday (6/6): Perfume cap engraving by Christigraphy
Friday (6/7): Limited edition tote bags from APPRVL, complete with complimentary embroidery
Saturday (6/8): NYC artist Sara B. Yo (aka The Intuitive Creative) will be live-painting Dossier bottles
Sunday (6/9): A live evolving canvas painting will unfold throughout the day, wrapping the week with a creative high
Dossier is committed to providing their customers with an intentional, creative, and personalized shipping experience. This week at 242 Elizabeth Street, New York, NY, Dossier is hosting a Boutique Grand Opening Party. This event will take place Friday (6/27) – Sunday (6/29). Those who RSVP on their website will receive an exclusive assortment of party favors including a FREE bottle of perfume with any purchase, a complimentary engraving, Dossier tote bag, and ice cream.
This storefront brings a bit of the south of France to the south of Manhattan. Dossier is establishing themselves outside of the internet and going all-in in doing so.