The Dover Street Market Label Will Present Its Spring/Summer 2027 Menswear Collection In Florence
Pitti Immagine has named DSM Kei Ninomiya as Guest Designer for Pitti Immagine Uomo 110, continuing a series of special projects for the upcoming edition of the Florentine fair which includes designer Simone Rocha’s first formal men’s outing. The fair takes place from June 16 to 19, 2026.
The Japanese designer will present the Spring/Summer 2027 menswear collection of DSM Kei Ninomiya with a runway event staged in Florence, bringing his distinctive conceptual approach to the Pitti Uomo stage. The project spotlights DSM — the first label launched by Dover Street Market — through Ninomiya’s vision, extending a practice shaped by experimentation, modular construction, and a precise attention to form.
The DSM label debuted in June 2025 with its Spring/Summer 2026 collection, marking a new chapter within the Dover Street Market ecosystem. For Ninomiya, the project builds on a longstanding dialogue with Comme des Garçons, where he began his career as a pattern maker after studying in Tokyo and at the Royal Academy of Fine Arts in Antwerp. Under the direction of Rei Kawakubo, he launched noir kei ninomiya in 2012, developing a sculptural and highly technical language that entered the official Paris Fashion Week calendar in 2019.
Going to Florence, I felt a sense of both its historic, solemn side and its open, welcoming atmosphere. Pitti Uomo is an historic event that supports creativity. I also appreciate the very positive and open-minded attitude of everyone involved. I am honoured to have been given this opportunity.
– Kei Ninomiya
“It was with a sense of spontaneous enthusiasm that we wished to invite DSM Kei Ninomiya to the exceptional context and audience of Pitti Uomo,” added Francesca Tacconi, Special Events Coordinator at Pitti Immagine. “In this project, Ninomiya distances himself from the structural complexity and experimental audacity of Noir, revealing an absolute versatility in shifting skins without weakening his vision. Inclusive, ageless and agender, the wardrobe signed DSM Kei Ninomiya opens up to a broader and more transversal community: it captures a contemporary sensibility, reflects its collective and authentic energy, and remains attentive to a plurality of voices. Yet it firmly resists any limiting definition, avoiding the allure of labels in order to affirm a full and radical creative freedom.”
