Latto, JC Chasez, and Dean & Dan Caten Star in the Brand’s Music-Led Anniversary Tribute
After three decades of high-octane runway shows, irreverent glamour, and unapologetic fun, Dsquared2 is commemorating its 30th anniversary with a new kind of statement: a song. Titled ICONique, the track debuted in June 2025 during the brand’s raucous Milan Fashion Week celebration and now gets a full release—complete with a music video that dives into the archives.
The single brings together an unlikely but electric lineup: three-time Grammy-nominated rap star Latto, former *NSYNC heartthrob JC Chasez, Golden Globe–winning producer Jimmy Harry, and the brand’s founders Dean and Dan Caten, who don’t just play hosts this time—they’re part of the chorus.
Originally played as a surprise at the anniversary party, ICONique was designed to heighten the moment and spotlight the brand’s long-standing ties to the music world. The accompanying video, now live on YouTube, splices together clips from past campaigns, behind-the-scenes footage, and scenes from this year’s celebration—serving up a stylish, beat-heavy flashback through Dsquared2 history.
The track is now also available as an official sound across Instagram and TikTok, inviting fans to remix, recreate, and revel in the label’s past and future.
Dsquared2’s founders have always blended fashion and performance, and ICONique continues that streak—not just marking a milestone, but dancing through it.