Review of Dunhill Spring 2025 ‘Chapter Two & Three – The Sporting Life’ Ad Campaign by Photographer Luis Alberto Rodriguez
Dunhill continues its exploration of the modern British gentleman and his many modes with the latest chapters of its Spring 2025 campaign, captured once again by photographer Luis Alberto Rodriguez.
Brought together under the title “The Sporting Life,” the second and third chapters of the campaign channel traditional English sportswear. From linen suits and preppy shorts to traditional tailcoats, the styling realizes a rich vision of historically minded spectatorship at the season’s most exclusive events, while the settings extend the narrative as they recall a garden party or a post-regatta luncheon.
Though it won’t resonate with every contemporary man, Dunhill’s vision of high-society, traditional masculine sartorialism is consistent and considered. The brand’s campaigns wisely draw their impact from the collection itself, uplifting this classic design vision into an immersive world of gentlemanly pursuits.
Dunhill Creative Director | Simon Holloway
Photographer | Luis Alberto Rodriguez
Stylist | Tom Guinness