The Beach Brand Introduces “Relax with Pabst”: A Capsule Collection Merging Beach Aesthetics with ’90s Beer Branding
Duvin Design, known for its beach-inspired fashion, has dropped a limited-edition capsule collection in partnership with Pabst Blue Ribbon (PBR), a renowned American beer brand. The “Relax with Pabst” collection, launching on August 23rd, blends Duvin’s hallmark beach club style with elements reminiscent of PBR’s 1990s branding.
Founded in 2010 by a close-knit group in Florida, Duvin Design Co. has cultivated a reputation for laid-back beachwear. This collaboration with PBR features a 10-piece collection comprising 2 hats, 3 tees, 2 button-up shirts, swim shorts, a women’s swimsuit, and a tote bag. These items highlight Duvin’s signature relaxed fits, incorporating elements of PBR’s iconic 1990s branding and the modernized “Relax with Pabst” logo and slogan.
Austin Duvall, Creative Director of Duvin, spoke on the synergy between the two brands: “We’ve been longtime fans of the PBR brand at Duvin. Merging beach vibes with PBR felt like a natural fit. The essence of leisurely beach days paired with PBR became our inspiration for this collection.”
Noteworthy items in the collection include two button-up shirts: one crafted from retro Tencel fabric and another in an ultra-lightweight stretch fabric. The popular cabana shirt from Duvin gets a refresh, featuring soft Tencel material paired with retro piping and the updated Pabst ribbon logo. Additionally, the “Relax with Pabst” foam trucker hats bring together a sense of nostalgia and modern design.
The capsule collection, priced between $35 and $69 USD, will be exclusively available on Duvin Design’s official website, DuvinDesign.com, from August 23rd.
