A Limited-Edition Collection That Blends Heartfelt Lyricism with Streetwise Art
In an inspired fusion of music and fashion, Ed Sheeran and Colm Dillane of KidSuper are teaming up for the launch of the Play Capsule Collection—an expressive, limited-edition line rooted in Sheeran’s new album and Dillane’s signature playful, artistic sensibility.
Born from a global journey and finished during a creative retreat in Goa, Sheeran’s upcoming album Play centers on reclaiming joy and finding light in chaos. It’s a theme that resonates deeply with Dillane, whose KidSuper label blurs lines between art, streetwear, and storytelling. Together, the duo have created a collection that is less about merch and more about mood—imbued with lyricism, humor, and unfiltered imagination.
The capsule features Dillane’s hand-drawn graphics and whimsical embroidery, echoing the raw emotional notes of Sheeran’s music. Each piece feels like a wearable sketchbook: alive with narrative, irreverence, and unexpected beauty. “When you are little, you believe you can do anything and that everything is possible,” Dillane has said. That same spirit of wonder runs through the collection—and the friendship behind it.
“I’ve loved working with Colm on this capsule collection,” said Sheeran. “The feel of KidSuper mirrors what my new album Play is all about. It’s all fun, and Colm has helped bring the joy and freedom of Play to life. This is a first for me, so I’m really pleased I got to do it with KidSuper.”
To celebrate the collaboration, the pair will host an intimate launch event at KidSuper Studios in Brooklyn on September 11—just one day before the Play album release. The gathering promises to be more than a party; it’s billed as a creative happening, where music, fashion, and community come together inside Dillane’s vibrant clubhouse-style studio.
With this launch, Sheeran and Dillane remind us of something simple yet profound: art doesn’t have to be solemn to be serious. Play is not the opposite of purpose—it’s often the beginning of it.
