Elisabetta Franchi Fall 2025 Ad Campaign

Review of Elisabetta Franchi Fall 2025 Ad Campaign by Creative Director Elisabetta Franchi with Photographer Luigi & Iango with Talent Gisele Bündchen

For her Fall 2025 campaign, Italian designer and creative director Elisabetta Franchi offers a high-octane homage to sensuality, strength, and unapologetic glamour—served with a side of Miami heat and one very photogenic Lincoln Continental. Shot by the renowned Luigi & Iango and fronted for the first time by the ever-iconic Gisele Bündchen, the campaign is a vibrant meditation on feminine power through the lens of ‘90s and early 2000s nostalgia. And if the message wasn’t already clear, the mock-croc biker jacket—worn with sheer black stockings and stiletto sandals—makes a strong case for power steering in high fashion.

The campaign unfolds along the pastel-meets-palm-lined backdrop of Miami, where the city’s tropical bravado plays foil to the high-gloss sartorial confidence of Franchi’s muse. Gisele stands poised against a 1960s Lincoln—steel and curves mirroring each other—evoking both a timeless cool and a sense of forward propulsion. The images pulse with motion, even in their stillness: plum-toned leather, chartreuse bodysuits, and cinched waists pop against aquamarine skies and sunlit concrete. It’s less about the destination and more about the journey—the woman, after all, is the vehicle.

Bündchen, with her masterful command of expression, does what Gisele does best: she channels spirit without spectacle. Her facial expressions are sultry without teetering into caricature, confident but never cold. There’s a delicious push-pull between soft femininity and structured force—fitting for a brand whose core message this season centers on women reclaiming their sensuality on their own terms. The campaign borrows liberally from the eras where women toggled between shoulder pads and slip dresses, but Franchi wisely avoids costuming. Instead, we’re offered reinterpretations: sharply tailored pantsuits, sculpted midi skirts, and coats with authority stitched into every seam.

The strength of this campaign lies in its tone—a classic use of luxury that isn’t overplayed. There’s restraint in the styling, even in its boldness. The use of leather is sleek rather than severe, while the color palette dances cleverly between cool and heat: deep plum, zingy chartreuse, and black anchored by Miami’s aquatic blues. These decisions not only flatter the collection but subtly reinforce the narrative of contrast—elegance with edge, sensuality with strength. There’s an air of whimsy in the exaggerated poses and the almost cinematic staging, which keeps the campaign buoyant, fresh, and self-aware.

That said, one wonders if the campaign might have leaned just a bit further into storytelling. The visuals are compelling, but there’s space—perhaps intentional—for more layered narrative. Who is this woman behind the wheel? Where is she going? What does her world sound like? Smell like? Fashion, after all, lives as much in the imagination as it does on the skin. Franchi plants the seeds beautifully; a touch more narrative flourish could have pushed the mood into unforgettable territory.

Still, with a strong creative compass and an even stronger casting choice, Elisabetta Franchi’s Fall 2025 campaign is a sharply executed reminder that fashion is most powerful when it empowers. And in a cultural moment hungry for women to own the wheel and the road, Bündchen is exactly the kind of free beauty Franchi promised—impossible to ignore and unafraid to rev her engine in heels.

Because, as it turns out, leather-clad liberation looks even better when it’s cruising down Ocean Drive.