Emilia Wickstead Pre-Fall 2025 Ad Campaign

Review of Emilia Wickstead Pre-Fall 2025 Ad Campaign by Photographer Phil Hewitt with model Thomasin McKenzie

For Pre-Fall 2025, Emilia Wickstead offers a collection shaped less by spectacle than by subtlety. Starring actress Thomasin McKenzie and lensed by Phil Hewitt, the campaign invites viewers into a world of quiet cinematic elegance—one that lingers somewhere between interiority and restraint. The styling, by Agata Belcen, draws from mid-century Italian cinema, with tailored silhouettes, textural richness, and a color palette that moves deftly from jewel tones to soft metallics.

Shot against expressive backdrops—both literal and abstract—the campaign strikes a deliberate balance between depth and simplicity. McKenzie, whose film career often explores emotional nuance, brings a similar sensibility here. Her presence is understated but firm, her poses thoughtful rather than theatrical. Each frame feels like a still from an unscripted scene, offering a character study in grace rather than glamour.

The casting of McKenzie is a natural extension of Wickstead’s evolving vocabulary. Her off-screen style has long leaned toward considered elegance over trend-driven statement, and this campaign places her in dialogue with the brand’s ethos of enduring refinement. There is no urgency here, no need to announce arrival. Instead, we’re invited to stay, to look again, to find meaning in proportion, texture, and gaze.

In a season full of noise, this campaign operates at a different frequency. It doesn’t ask for attention—it holds it.