New Collection Released by Barbour and Erdem
Following a previous runway collaboration, fashion houses Erdem and Barbour are teaming up again for a standalone collection. The Barbour X Erdem collection features four of Barbour’s outerwear styles – Beauflower, Dhalia, Clover, and Constance. These pieces, decked in Erdem’s signature floral prints, come in sand and olive tones.
This collection continues the collaboration between the two brands, extending from their spring 2024 collection. For this collection, Erdem’s designer Erdem Moralioglu found his inspiration from the wardrobe of the late Duchess of Devonshire, Deborah Cavendish.
I was inspired by the extraordinary Barbour archive, particularly their fabrications and hardware, and loved the idea of translating their heritage of practical, utilitarian details and combining it with my language of the feminine.
– Erdem Moralioglu
Nicola Brown, Barbour’s Director of Womenswear, shared that the new collection “marries the timeless craftsmanship and quality of both brands, taking Erdem’s romantic and contemporary approach, combined with our most iconic silhouettes and wax” fabrics. The styles boast of patch worked waxed cottons with etched flower overprints and inky rose bloom. The collection also features utilitarian details and detachable hoods on nearly all styles.
As part of this new capsule, Erdem and Barbour have also collaborated on a ‘Re-Loved’ initiative. This initiative sees 25 pre-owned Beaufort jackets given a facelift with oversized corduroy collars and silver hardware eyelets, drawing inspiration from Erdem’s spring 2024 runway show.
The pieces from the collection will be available on Barbour’s website and selected retailers starting this week. Prices are set to range from 69.95 pounds for a wax hood to 679 pounds for the Beauflower Wax Jacket.
Dame Margaret Barbour, chair of J Barbour & Sons, was honored with a special recognition award at the Fashion Awards in London in December. The award recognized her significant contributions to the fashion industry and her unwavering commitment to British excellence and innovation.
Based in northeast England outside Newcastle, she joined the board of directors in 1968 following the sudden death of her husband, John Barbour. In 1973, she became the chairman of the 130-year-old company, continuing the family’s legacy in the fashion industry.