Iconic Brand Returns to Chicago on Magnificent Mile
900 North Michigan Shops is set to welcome Esprit with a pop-up shop opening this fall on Level 3 of the Magnificent Mile shopping destination. This marks Esprit’s return to Chicago, offering a new generation of shoppers a chance to experience the brand’s classic silhouettes and famed attitude. The Chicago location is one of only three in the U.S., with other locations in New York and Los Angeles.
“Our team is very intentional when curating new shops within 900,” said Alicia Skruba, Marketing and Business Development for 900 North Michigan Shops. “With staple luxury fashion houses and local boutiques at the nexus of Gold Coast and Michigan Avenue, the Esprit store gives us a nostalgic spin. We’ll be able to give tourists and locals a brand experience that defined many shoppers’ youth. We are thrilled to have this iconic 1980s brand reach the next generations via 900 Shops.”
“Opening the Chicago pop-up is the next step in Esprit’s reintroduction to the North American market; allowing shoppers to fully immerse themselves into the world of Esprit past and present,” said William Pak, CEO of Esprit. “This experiential retail space on Chicago’s Magnificent Mile, one of the most iconic and exhilarating neighborhoods in the world, will allow customers to experience Esprit’s brand pillars—playful, modern, cool—in a dynamic environment that will evolve in theme each month.”
The new pop-up is part of Esprit’s expansion plan across North America, continuing through 2024. The Hong Kong Stock Exchange-listed company currently operates about 160 retail stores, with an additional 450 franchise partner stores worldwide. Esprit is set to relaunch globally in Fall 2023, focusing on modernizing its brand heritage and values for today’s consumer.
