A colorful tribute to island life, artistic collaboration, and timeless Italian style
Etro’s Summer 2025 collection takes inspiration from a journey through the Mediterranean’s islands and coasts, blending colors, patterns, fabrics, and techniques that celebrate the brand’s signature joie de vivre and artisanal roots. The palette bursts with sunlit hues—spiced tones and serene blues—while prints recall secret gardens, majolica tiles, and iconic stripes and Paisley motifs.
Women’s styles are airy and fluid in cotton poplin, twill, viscose, jacquard, and linen-cotton denim. Tapestry-like graphics and floral bouquets adorn pieces with fil coupé embroidery and fringed accents, alongside scarves and beachwear.
The men’s lineup includes shirts, tees, swim trunks, suede jackets, and tailored pieces with standout details like deep-toned arabesque prints and vivid birds of paradise seen on pocket squares and ties.
This season also marks a collaboration with Italian artist Agostino Iacurci, who reimagines Etro’s visual language with his signature color-rich aesthetic. His recurring botanical themes animate Arnica fabric bags such as the Saturno and travel duffle, as well as cotton totes, gauze scarves, and jersey tees—celebrating the vibrant intersection of tradition and artistic innovation.
