Review of Etro “Zodiacs, Under the Sign of Etro” Holiday 2021 Ad Campaign Directed by Tommaso Ottomano and Creative Direction from Macsiotti
Etro feels the influence of the stars in a new Holiday 2021 campaign. “Zodiacs, Under the Sign of Etro” features film direction by Tommaso Ottomano and Creative Direction from Macsiotti.
A hymn to life, friendship and freedom, the campaign presents Etro’s new generation to the notes of the famous song “Zodiacs” by Roberta Kelly, in a unique and festive atmosphere fusing fashion and music to reflect the spirit of Etro. Dripping with vintage style, Ottomano’s film opens on an evening of celebration in a nightclub where the singer, played by Tina Kunakey, performs an unprecedented version of “Zodiacs” before a dancing crowd. The crew returns outside for an impromptu nighttime picnic, with delicate china and teacakes contrasting with a black Cadillac and the party energy.
With its eclectic 70’s-meets-baroque vibe and charming decadence, the campaign no doubt draws a bit of inspiration from Gucci’s campaign style. But Etro has a strong enough design spirit and identity that the campaign still feels like its own, and it works well to introduce a bit of nocturnal revelry into the house’s signature boho-chic aesthetic.
Creative Direction | Macsiotti
Director | Tommaso Ottomano
Models | Tina Kunakey, Lorenzo Sutto, Edu Roman, Jorge Roman, Sita Zampou, Julia Kessler, Sergio Amore, Andrea Silenzi, Pasquale Aiello, Nikolina Maticevic, Barbara Fujiko, Kristijan Besirovic, & Beatrice
Set Designer | Amos Caparrotta