Etro has launched a new unisex sneaker, Earthbeat. The shoe model, first unveiled on the Men’s FW21/22 runway, incorporates a multitude of fabrics and materials enriched by distinctive Etro details. The name of the colorful patchwork shoe, combines the words Earth and beat in order to represent the Earth’s heartbeat intended as the spirit of life and vibrating source of love and emotions of the planet.
The launch was accompanied by a special campaign featuring five professional dancers at center stage in a pristine landscape. Directed by Mario Abadia with choreography from Mattia Russo and Antonio de Rosa of KOR’SIA, the campaign illustrates reconnecting with nature through movement, color, passion and freedom.
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