Magical Mystery To “Nowhere”
Review of Etro Spring 2024 Fashion Show
By Lizzy Bowring
THE COLLECTION
THE VIBE
THE THEME
A passionate soul who likes to search and be carried away by chance. Much of this collection from De Vincenzo is embodied through his love of music, setting the scene for an evocative collection. (some pieces would have sat well in Talitha Getty’s wardrobe). Here, the creative director embarks on a transformative journey to captivate a fresh audience while paying homage to Etro’s rich heritage. As he delves deep into the brand’s intricate ethos, he is inspired by the allure of imagined landscapes—a place that doesn’t exist yet feels profoundly real. This “Nowhere,” a dreamlike realm where ancient temples rise amidst urban jungles, serves as a testament to the limitless possibilities of fashion. It’s a symbolic space where rules are upended, rational thought dissolves, and unexpected combinations come to life.
THE BUZZWORDS
#Bohemian Rennaissance #Eclectic #Transformative
THE SHOWSTOPPER
Look # 1
A standout look, the opening button-through dress that unfurled in dramatic swathes of fantastic Etro florals cascading over the briefest low-slung leather skirt – echoing the spirit of an imaginative land.
THE DIRECTION
De Vincenzo masterfully blends Etro’s iconic bohemian ethos with contemporary structured designs, presenting a refreshing take on the brand’s identity. The collection showcases the attention to detail and the emphasis on craftsmanship, seen in the features of scarf-like bodice wraps over skirts and the juxtaposition of prints. However, as De Vincenzo continues to explore and define his vision in sync with the brand’s legacy, the collection isn’t without its challenges. The overall styling, particularly the incorporation of striped knits, felt disjointed, failing to tie the pieces together cohesively. While the “Nowhere” concept is a creative endeavor, its abstract nature might deter some from connecting with the primary appeal of the clothing.
Nowhere is a place of imagination, and all creative people need to follow their extinct. Business is important but we must not forget that we are Creative and we are here to give to other people. To feel free, to mix with colours, mix prints, it just feels right. I am here to give a new direction for the brand without forgetting it’s rich heriatge – Marco de Vincenzo
THE WRAP UP
Under De Vincenzo’s direction, the resort collection becomes a poetic blend of Etro’s time-honored values and a rejuvenated modern vision. His rich, imaginative framework contributes depth while also offering an intriguing backdrop. And embracing the symbiotic relationship between music and fashion by collaborating with the band Santamarea, only amplifies the collection’s narrative even further. Etro’s future looks promising, and with the passion of De Vincenzo, intertwining tradition with innovation, endless imaginative realms exist.
