Etro

Spring 2025 Fashion Show Review

Marco De Vincenzo Finds His Youthful Balance at Etro

Review of Etro Spring 2025 Fashion Show

By Mark Wittmer

THE COLLECTION

THE WOW FACTOR
7
THE ENGAGEMENT FACTOR
7.5
THE STYLING
8
THE CRAFTSMANSHIP
7.5
THE RETAIL READINESS
7.5
PROS
More youthful, intuitive energy for Etro
Strong styling that creates a sense of individual personality
Cons
For as youthful as the collection is, the paisley and hippie vibes still feel a bit dated

THE VIBE

Up to 3 key words (five max) that encapsulate the collection

Etro Spring 2025 Fashion Show
The Showstopper


With two years under his belt at Etro, creative director Marco De Vincenzo is continuing to hit his stride and find his own point of view amidst the house’s historic codes and iconic paisley prints, delivering his most youthful Etro collection yet for Spring 2025.

Last year saw the designer go big on dark romance and formal drama; this season he threads in vibrant colors and high-low combinations for an indulgent and youthful sensibility. Signature prints are reimagined in vivid color combinations while tiny knit tops are paired with flowing silk skirts. Net-like taps suggest the sea around Sicily and a well crafted whiff of adventure. Bags are casually clutched, jewelry eclectic and layered. It’s still not boho, but the elevated traveler and curator that is the Etro woman has found herself at a music festival. She’s cutting loose without losing any of her sense of taste and historically minded elegance.

THE DIRECTION

THE ON-BRAND FACTOR
7.5
THE BRAND EVOLUTION
8
THE PRESENTATION
7
THE INVITATION
7.5

THE QUOTE

I love this collection because it really represents me – the south of Italy, the Sicily that I know and love. After two years at Etro I think I’ve found a balance between the house’s 50 years of heritage and my own need to express something new.”

THE WRAP UP

Etro still feels very much in its own universe, a colorful and introspective journey through its own archive. While this means that an Etro vision of youthful expression might look somewhat different from the kind of youthful expression we see from real young people on the street and online, it still feels like a convincing and cohesive example of what a more free-spirited, coolly casual Etro can be.