Review of Etro “Mini Vela Bag” Spring 2023 Ad Campaign by Creative Director Marco de Vincenzo
Etro launches the mini version of its Vela bag with a bright campaign that celebrates color and personal style.
Realized in a palette of bright pop-art colors – candy pink, sky blue, sherbet orange, and lime green – as well as classic leather shades black and brown, the cute yet classy bag is at once full of personality yet ready to transform according to the personality of its wearer.
The campaign imagery smartly leans into this brightness, making the bag the star of a series of idiosyncratic and expressive looks that are built around each color (it’s a bummer Etro isn’t great about sharing credits for their campaigns, as the stylist certainly deserves commendation). The styling and casting goes in a pop-grunge direction, aligning Etro with youth fashion trends in a way that we haven’t seen too much from the house before, but that totally works.
Etro Creative Director | Marco de Vincenzo