The Historic Location Further Cements the Jeweler’s Ties to the City
Luxury jeweler Fabergé has opened a new boutique in the heart of London’s St James’s neighborhood, further cementing its historic ties to the city. The store, located at 14 Piccadilly Arcade, provides a space for clients to explore the brand’s jewelry and watch collections, along with selected haute jewelry and Fabergé’s iconic egg objets.
The boutique is designed to offer “an inviting and calming space” and welcomes both walk-in customers and private appointments. This new location continues Fabergé’s legacy in central London, which began with the opening of its first boutique in 1906 at 48 Dover Street, followed by a move to 173 Bond Street in 1910. During its early 20th-century heyday, Fabergé’s London stores were popular destinations for royalty and high society.
Piccadilly Arcade, where the new boutique is housed, is itself a historic location. Opened in 1910 as an early cinema, it was converted into a shopping destination in 1926. The arcade is near notable landmarks, including the Royal Academy, Fortnum & Mason, and Burlington Arcade, one of London’s most famous upscale shopping locations.
