Farfetch Celebrates the Launch of Beat, Its New Conceptual Retail Series, with an Exclusive Collaboration
Farfetch has announced Farfetch Beat, a conceptual retail series that will bring together limited-edition, exclusive collaborations and product experiences from the leading voices in the fashion and lifestyle industries, which will be available only on Farfetch.
To celebrate the launch, Farfetch Beat is kicking off with its first exclusive drop, a collaboration between New York-based designer Peter Do and Opening Ceremony, the New York-based brand founded and led by designers Carol Lim and Humberto Leon. The Opening Ceremony x Peter Do collection features the iconic Opening Ceremony varsity jacket recut and reimagined by Do through his trademark minimalist lens, using upcycled parachute material from his very first runway show and his signature “spacer” fabric.
“We came into the project knowing that we wanted to recreate one of Opening Ceremony’s icons, and the varsity jacket has played such an important role in the brand’s history. We had so many vintage military parachutes left over from our first show and I thought it would be nice to repurpose them to give them new life. I am thrilled that our collaboration is launching as part of such a progressive project as Farfetch Beat. We need more experimentation like this in our industry.”
– Peter Do
The collaboration is further celebrated with an accompanying portrait series shot by photographer Katsu Naito that brings together the teams, friends, and collaborators of both brands for a quietly intimate yet joyful series of family portraits. The cast includes Humberto Leon, Carol Lim, Peter Do, Christine Sun Kim, Maia Ruth Lee, Jawara Wauchoupe, Angela Dimayuga, and Alan Kim, among others.
The Opening Ceremony x Peter Do collection will be available online June 8th only on Farfetch Beat. Farfetch Beat will be unconstrained and ad-hoc with its drop schedule of future releases and forthcoming collaborators.
We look forward to seeing the further creativity and collaboration that the unique platform has in store for us.
