Fear of God is pleased to present its latest Atmosphere, a temporary shop within Hyundai Trade Center in Seoul, South Korea. The space marks the brand’s first shop in Asia. Located in the heart of the city’s luxury epicenter, the temporary shop will initially host the Eternal Collection, allowing shoppers to encounter Fear of God’s latest perspective in a timeless immersive setting.
The brutalist design of the space compliments the house’s approach to honest, functional design, evident in the geometry, palette materials and textures that envelop each surface.
The Atmosphere is intentionally designed to serve a limited number of individuals providing a more intimate encounter with the brands environment.
The Fear of God Atmosphere at Hyundai Trade Center is now open to the public.
Founded in 2013, Fear of God is a luxury fashion brand based in Los Angeles, California. Recognized for its distinct interpretation of the American expression, Fear of God offers timeless shapes and silhouettes that bridge the gap between runway and wardrobe. Utilizing luxury materials and fine craftsmanship, Fear of God re-envisions tailoring through the lens of sportswear to continually challenge the notion of modern American fashion.
Location
Hyundai Trade Center in Seoul, South Korea