Federica Formilli Fendi and daughter Ginevra Piersanti Fendi debut collectible design concept with a rotating Milan showcase.
The Fendi legacy continues to evolve—this time through collectible design. Federica Formilli Fendi, granddaughter of Fendi founders Adele and Edoardo, and her daughter Ginevra Piersanti Fendi have brought their vintage concept, Triple F, to Milan with a temporary installation near Parco Sempione.
Housed within G Lab—a design destination led by Davide Grosso—the space at Via Giannone 4 will remain open through July. Triple F presents an eclectic edit of 20th-century furniture, home décor, clothing, and jewelry, all hand-selected by the mother-daughter duo. The concept is rooted in rediscovery, emphasizing craft and character over label or provenance.
Triple F originally launched in Rome in 2020 during the pandemic as a consignment-based collectible design business. Since then, Formilli Fendi has developed it into a carefully curated lifestyle universe shaped by decades of sourcing expertise. With Ginevra now fully integrated into the business, the two travel, source, and assemble each display together, creating layered vignettes that feel more like personal salons than retail setups.
The Milan edit includes highlights like 1970s Coronado armchairs by Tobia and Afra Scarpa, a Gio Ponti chandelier from the 1940s-50s, and a Pietro Chiesa coffee table for Fontana Arte. A lacquered Japanese copper folding screen from the 19th century, unbranded yet museum-worthy, embodies the project’s ethos: value lies in quality and story, not just signature.
Fashion and tableware selections pay homage to the Fendi family’s storied past. Vintage Roberta di Camerino bags, 1980s suede pieces designed by Karl Lagerfeld for Fendi, and Kenneth Jay Lane jewelry mingle with Richard Ginori and Limoges porcelain on floor-to-ceiling shelving. The curation deliberately resists uniformity, favoring contrast and texture over one-note styling.
Each detail reflects the family’s aesthetic instincts across generations. Formilli Fendi, once creative director of the now-defunct Fendissime line, brings decades of fashion and design experience. Her daughter, who previously held roles at Valentino and Giambattista Valli, now focuses on interiors, with a growing interest in edited, minimal compositions.
The Milan installation will rotate every two months, functioning as an evolving design narrative. “It’s like furnishing and decorating a house each time,” Ginevra noted.
Triple F’s permanent home remains in Rome’s Trastevere neighborhood at Via delle Mantellate—a historic site once inhabited by artists like Cy Twombly and Mario Schifano. From there, the project continues to expand, merging generational knowledge, personal taste, and a collector’s eye into a living archive of design.
