To celebrate the launch of the Astrology Capsule, a swim and beachwear collection created for every star sign under the sun Fendi will take over the Jewel Court of South Coast Plaza, the shopping destination in Californian Costa Mesa, from June 3 rd through June 29 th , 2023. The red and white stripes that characterise the collection will cover the surrounding balustrades and a Fendi script, introducing a circular installation placed at the centre of the Court which embraces the astrological prints of the Fendi Summer Capsule 2023. The space will feature an immersive and interactive astrology-themed video booth creating a tailored digital animation: after selecting one’s astrological sign, a custom video showing the visitor in a starry sky will be shown, ready to be shared on social media.
Drawing on iconic collections from the House’s archives, Spring/Summer 1990 and Spring/Summer 1993, alongside key codes established by Artistic Director of Couture and Womenswear Kim Jones, the Astrology Summer Capsule is a reflection of Fendi’s past and present, curated for the summer ahead.
Starring a palette of white, pink, blue, brown, orange and black adapted from Fendi’s recent ready-to-wear offering, alongside the written signs of the zodiac (in English and Italian) and astrological prints originally drawn by Karl Lagerfeld, there is a bold irreverence to the collection which taps into Fendi’s innate sense of fun and functionality. The same sporty silhouettes once worn on the 1993 runway become this season’s statement swimwear, now materialised in recycled lycra and presented in a multi-purpose waterproof pochette which can be adapted to carry summertime essentials.
A fresh array of ready-to-wear is designed to transition from days by the pool to long evenings in the sun. A sense of easy elegance appears throughout: draped satin kaftans and dresses as well as separates and blousons featuring the Astrology print are designed to be layered over swimwear; silk foulards appear to be knotted askew with a chic insouciance.
Striped and woven handbags pay homage to the Mediterranean coastal beachfront and animate iconic styles, while the intricacy of their craftsmanship reflects Fendi’s renowned savoir-faire. Meticulous astrological embroideries embellish seasonal iterations of the iconic Peekaboo and Baguette bags and the Fendi First, whose zodiac expressions appear through colourful threads and pearls sewn across denim, canvas and jacquard bodies. A bold new canvas Peekaboo completely embodies the inspirations of the capsule, printed with Karl Lagerfeld’s zodiac illustrations and finished with Selleria stitching.
An assortment of jewelry completes the collection: the astrological signs are reinterpreted by Artistic Director of Jewelry Delfina Delettrez Fendi in the form of sleek charms that can be worn as a mono-earring or as a necklace pendant thanks to a little crystal stud. Combined together, the twelve astrological signs create an exclusive eye-catching statement necklace, while bold fabric bracelets match the ready-to-wear line-up, featuring the zodiac signs and signatures from the archive.
Location
Californian Costa Mesa