Fendi Enters the World of Emily in Paris

The Roman house translates its signature codes into a limited-edition collection aligned with the series’ newest chapter

Fendi marks the arrival of Emily in Paris Season 5 with a tightly edited capsule collection that merges the House’s most recognizable icons with the buoyant fantasy of the Netflix series. Released today alongside the season premiere, the limited offering is available in select Fendi boutiques worldwide and on fendi.com, positioning the collaboration as both cultural moment and collectible object.

The capsule centers on three house signatures: two Baguette bags and one Peekaboo, each reimagined through a tapestry-effect fabric featuring the Fendi Dots motif. The pattern blends the FF logo with Art Deco–inspired polka dots, rendered in color-blocked palettes of brown and pink or dove and mint green. Designed to mirror the joyful sophistication that defines the series, each piece is finished with a dedicated tag that underscores its special-edition status.

Fendi’s relationship with Emily in Paris extends beyond product, woven directly into the narrative of Season 5. Viewers will see Emily Cooper, played by Lily Collins, navigating Roman adventures with the Baguette bag, including scenes set at Fendi’s headquarters at the Palazzo della Civiltà Italiana and the Palazzo Fendi flagship. The result is a seamless alignment of fashion, place, and storytelling—one that reinforces the Baguette’s enduring role as both a screen icon and a house emblem.