Review of Fendi ‘Make Up Your Peekaboo’ 2024 Ad Campaign by Creative Directors Kim Jones and Silvia Venturini Fendi
Fendi makes the most of digital marketing opportunities while celebrating personal style with a new digital program highlighting a new initiative around the house’s Peekaboo bag.
Arriving in tandem with the house’s “Make Up Your Peekaboo” initiative, which launches a new range of customizable accessories for its iconic Peekaboo bag, the campaign celebrates the joy of personalizing one’s own style. The imagery puts a Fendi spin on fashion’s flirtation with the metaverse and the trend of blurring the lines between the virtual and the real through uncanny digital animation. In an endless street of a virtual Rome, hands playfully peek from windows and customize their Fendi Peekaboo bags with charms, straps, and hardware details.
Social media and digital platforms mean every move a brand makes has the opportunity to become an engaging storytelling moment. This campaign is brief and direct, yet executed with an invitingly playful spirit and a distinct visual perspective, exemplifying how Fendi wisely capitalizes on the opportunity of a new release and the high-speed cadence of social media.
Fendi Creative Directors | Kim Jones and Silvia Venturini Fendi