Fendi Peekaboo Soft Small Bag Ad Campaign

Review of Fendi Peekaboo Soft Small Bag Ad Campaign by Creative Director Antonio Moscogiuri and Director and Photographer Emir Eralp with models Grace Valentine, Abény Nhial, and Lara Menezes

Fendi celebrates the Launch of its Peekaboo Soft Small bag with a campaign that’s all about the details, created in collaboration with director and photographer Emir Eralp.

The campaign follows a simple narrative of sisterhood and fun, but emphasizes the small yet meaningful moments of connection that enrich and deepen these simple pleasures. A trio of women, each with their own signature Peekaboo bag, find their way to each other for an afternoon at the cinema. The still photos take shape as individual portraits along the way and eventually joyful group compositions, while the accompanying short film uses a nostalgic perspective and quick shots to stitch together a warm narrative that revels in the details of everyday life. The approach to the film also cleverly lends itself to being split up into short, focused, and cute clips that are perfect for social media.

Simple and sweet, the campaign is an inviting way to capture the way luxuriously crafted details illuminate the movements of everyday life.