Drawing inspiration from the Phoenix, brands come together for the fourth collaboration to unveil new all-gender offering
Southern California-based global lifestyle brand UGG partners again with renowned Chinese fashion designer brand Feng Chen Wang to officially launch the fourth collaboration. Reflecting on the duality of self-expression, the collection draws inspiration from Chinese phoenix (known as Fenghuang), a notable symbol in the designer’s work, symbolizing harmony and balance, representing as a composite of many forms that co-existing in one. The collection is to embrace the contradiction and to champion the greatest sense of freedom by exploring individuality and self-expression.
Centered around the ‘phoenix’ motif, a symbol of rebirth and perseverance, UGG x Feng Chen Wang collaboration campaign imagery reflects the spirit of the phoenix through unrestrained, airborne body language, motivating every individual to embrace the freedom in the air and confront challenges fearlessly. This campaign endeavors to bridge the gap between one’s internal spiritual world and the external societal norms, aiming for a balanced harmony despite contradictions.
Reconciling iconic UGG DNA with Feng Chen Wang multidimensional aesthetic, the forthgeneration of UGG x Feng Chen Wang infuses this design philosophy with distinct inner and outer styling and transformative, removable elements. This season’s UGG® Tasman has been innovatively reimagined as a 4.0 version of two-in-one design, the revamped Tasman pairs a metallic buckle sandal with an inner lining pad, merging style with comfort and warmth. The collection also offers all-gender convertible jacket and cargo pant, featuring the iconic phoenix silhouette, while the bucket hat features the UGG x Feng Chen Wang mashup logo and a functional strap
