For the house, the most meaningful expressions of love are carried, worn, and quietly preserved
For Valentine’s Day, Ferragamo approaches romance with a studied restraint, translating affection into objects designed to hold what matters most. Rather than overt symbolism, the selection centers on gesture—accessories conceived not as seasonal novelties, but as companions to daily life. The house’s message is clear: luxury reveals itself in intimacy, in the way craftsmanship safeguards memory and emotion.
At the heart of the women’s offering is the Hug Bag, presented in deep burgundy, or black offset by a red interior, alongside the Soft Hug in blue with a black lining. A natural leather bucket bag secured with a Hug buckle adds a quieter counterpoint. Silk scarves expand the narrative—one depicting Palazzo Spini Feroni, Ferragamo’s Florentine headquarters, rendered through the brand’s signature petal technique; the other a floral motif set against an optical radial ground. Footwear arrives in the form of a Mary Jane with a sculpted heel and Vara bow, printed with multicolored florals, while finishing touches include the Charm watch, eyewear, gold-tone earrings, leather bracelets, and the Signorina Romantica fragrance.
For men, the Hug Bag remains the focal point, reinterpreted in natural tan leather, black pebbled calfskin, or dark brown with suede and woven leather detailing—a motif echoed throughout the design. A messenger iteration underscores versatility, while classic black loafers with Gancini hardware ground the collection in continuity. Silk jacquard ties introduce a subtle heart motif, joined by belts, small leather goods, leather bracelets, the F-80 Tonneau watch with a strap made from recycled material, and the Supreme Leather fragrance. Together, the selection reflects Ferragamo’s belief that romance lives not in grand declarations, but in personal objects shaped by care and intention.
