Review of Ferragamo Holiday 2025 Ad Campaign
Ferragamo’s Holiday 2025 campaign takes a familiar route — one lined with red boxes, polished interiors, and well-behaved gatherings that feel more catalog than cinematic. The imagery presents a meticulously wrapped world of gifting and refinement: belts draped across stacked packages, handbags gleaming on fur throws, shoes and scarves arranged with boutique-level precision. It’s all beautifully lit and carefully composed, yet somehow curiously devoid of heartbeat.
The brand’s intention — to channel nostalgia and the warmth of family traditions — is articulated in its accompanying short films and imagery, but the emotion never quite makes it past the ribbon. Instead, the campaign lands as a study in commercial clarity: high craftsmanship, immaculate styling, and an unwavering focus on product. Each object is undeniably desirable — from the Hug bag in eel skin to the gilded Vara shoes — but the world they inhabit feels sealed off, too pristine to touch.
Ferragamo’s craftsmanship remains its greatest storyteller, and here it speaks fluently through texture and material — satin, calfskin, crystal-studded velvet — yet what’s missing is the invitation to feel. There’s a sense that the campaign was designed for display rather than discovery, satisfying the merchant’s eye more than the viewer’s imagination.
That said, the restraint has its virtues. The campaign is elegant, polished, and on-brand, never straying from Ferragamo’s legacy of Italian refinement. But in a season when other houses are finding poetry in play or nostalgia in motion, Ferragamo’s precision feels almost too polite. Beautiful, yes — but beauty, as this campaign quietly reminds us, isn’t always enough to make you feel at home for the holidays.
Ferragamo Creative Director | Maximilian Davis