Ferragamo unveils its virtual space The World of Ferragamo: an immersive journey through an exclusive selection of ready-to-wear, handbag and shoe designs, from Maximilian Davis’ debut show.
Ferragamo conceived this 3D stage as an amplified, interactive experience enclosed in a sinuously shaped setting hosting a contrasting white catwalk sprinkled with marble dust. Immersed in the new vibrant Ferragamo Red, the virtual dimension is composed of a central hall to access four distinct areas dedicated to four specific product categories: shoes, handbags, womenswear and menswear.
Once inside the hall, visitors start their journey playing with visual and design elements to create a personal mood board smoothly translated to a personalized digital pathway.
Inspired by the Ferragamo SS23 runway show The World of Ferragamo reenergizes traditional digital retail platform inviting visitors to an initially minimal landing page where designs and content slowly materialize on mannequins and pedestals as they navigate through the rooms.
In this innovative multiverse gallery, customers will have the opportunity to explore the SS23 selection while interacting with the items and related content in a fluid and dynamic itinerary that will ultimately lead to the purchase of their favourite styles.
The World of Ferragamo virtual space will be live from 4 to 30 November worldwide on ferragamo.com.
