Fila 'New Global' Ad Campaign Review

Review of Fila ‘New Global’ Ad Campaign by Photographer Renell Medrano with model Hailey Bieber

Fila synthesizes 90s sportswear cool and modern it-girl athleisure with a new Fall 2022 campaign starring Hailey Bieber and shot by photographer Renell Medrano.

The long-legged model poses in relaxed studio portraiture that emphasizes the versatile comfort of the collection in its cohesive throwback style.

Hailey has an enviable and often imitated street style, and she has quickly emerged as a fashion icon for this generation. As a brand, we have always celebrated individuality and a willingness to take chances in design. Hailey is fearless with her fashion choices, with a versatility, authenticity and originality in the expression of her style.
– Gene Yoon, Global Chairman at Fila

With her devoted online following and it-girl status, Hailey Bieber is a strong get that is sure to bring a head-turning energy to any campaign. But her much-blogged-about personal style makes her an especially strong choice for Fila; she definitely has a strong overtone of athleisure in her many street-style fits, and has been seen wearing Fila before, making her an organic and honest muse for the brand’s latest outing.