The Brand Draws Inspiration from Classic Poplin Shirting with a Distinct Style for Each Day of the Week
Frame has unveiled a new collection of tailored shirts designed to suit each day of the week. This latest line offers fresh takes on the classic white button-down, a versatile wardrobe essential. Drawing inspiration from the timeless tradition of poplin shirting, the collection sees the Los Angeles-based brand reimagine this classic staple through various styles, aligning with the different moods and occasions that characterize the week.
The Monday shirt is a crisp, oversized piece ideal for office wear, balancing comfort with professionalism. On Tuesday, Frame adds a playful twist to the classic silhouette by incorporating a puff sleeve, making it suitable for both work and casual outings. For Wednesday’s happy hour, Frame’s tie-detail shirt stands out as a versatile piece that can be worn on its own or layered under a blazer for a polished look. By Thursday, often considered the new Friday, the collection introduces a tuxedo-inspired shirt, designed to transition seamlessly from day to night.
The Friday shirt offers a fitted silhouette that can be styled in multiple ways, either buttoned up for a classic look or left unbuttoned for a more relaxed, evening-ready vibe. Moving into the weekend, the Saturday shirt presents a cropped, tailored option that adds sophistication to casual brunch attire. The week wraps up with the Sunday tunic, a short-sleeved design that embodies an effortlessly chic, laid-back feel, perfect for a relaxed day.
The launch is accompanied with a minimalist campaign that showcases the character and versatility of the collection across its seven distinct yet cohesive moods.
The special shirting collection is set to be available on the brand’s website starting October 21st.
