Review of Frame ‘Modern Man’ 2023 Ad Campaign by Creative Director and Photographer Erik Torstensson with models Cherokee Jack, Tanner Reese, Bobby Okereke, Chris Hessney, Marcos Fecchino, Tyrell Hampton Matt Holmes, Seppe Tirabassi, Brandon Ingram, Jarred Vanderbilt, Nic Claxton, Precious Achiuwa, Rudy Gay, Taylor Fritz, and Jalen Neal
Frame brings together an eclectic and impressive cast for its “Modern Man” 2023 campaign. The campaign was photographed by the brand’s Co-Founder and Chief Creative Director Erik Torstensson.
The campaign’s most exciting and impressive feature is its cast, which brings together an eclectic cross spectrum of creative men from within and outside of the fashion industry. Models and photographers rub shoulders with comedians, NBA players, and musicians. Torstensson captures each star in simple and direct portraits that are nonetheless full of character and unique confidence.
Frame deserves commendation for its pull in getting these impressive cast members to speak to the brand’s identity by expressing their own. This is in fact the third annual “Modern Man” campaign from the brand, an ongoing series that sees Frame confidently continue its quiet practice of updating menswear classics with a distinct and contemporary design sensibility. The campaign’s forum of uniquely talented – and very well dressed – men is a great way to embody the conversation around the meaning of modern masculinity behind this practice.
Frame Chief Creative Director | Erik Torstensson
Photographer | Erik Torstensson
Models | Cherokee Jack, Tanner Reese, Bobby Okereke, Tyrell Hampton, Chris Hessney, Marcos Fecchino, Matt Holmes, Seppe Tirabassi, Brandon Ingram, Jarred Vanderbilt, Nic Claxton, Precious Achiuwa, Rudy Gay, Taylor Fritz, and Jalen Neal