Three Cities, Two Markets, One Stylish Week of Menswear and Resort Showcases
If fashion is a moving feast, then this week feels like an all-course tasting menu—with stops in Naples, Florence, and Milan serving up everything from cinematic escapism to high-stakes menswear.
First up: Max Mara’s Resort show, the final stop on this season’s grand tour of destination showcases. After Chanel’s romance in Lake Como, Gucci’s homecoming in Florence, and Dior’s Roman grandeur, Max Mara closes the curtain just outside Naples at the Reggia di Caserta. It’s a location with gravity—Europe’s largest palace—but Max Mara knows how to meet scale with restraint. Expect precision, elegance, and women who walk like they own not only the clothes but the entire 1,200-room property.
Then it’s north to Florence for Pitti Uomo, where men’s fashion goes full volume—literally and figuratively. From street style spectacle to insider fabric deals, it’s the industry’s most concentrated gathering of tailored charisma. Our photo team will be out capturing the optical energy (and occasional peacock), while we keep an eye on the quieter signals that always ripple out from the Fortezza: silhouettes, fabrics, and the ever-shifting boundaries of what menswear means today.
Then it’s on to Milan, where the men’s Spring 2026 collections begin unveiling on Friday. As always, Prada will be the bellwether. Their Sunday show is more than a presentation—it’s a directional signal. If Max Mara gives us polish and Pitti gives us flair, Prada gives us clarity. What the brand puts on its runway tends to shape both silhouettes and sentiment for the next six months, setting the tone—both aesthetically and economically—for the men’s market at large.
This week is about more than trends—it’s about intention. Max Mara’s clean elegance. Pitti’s theatrical style democracy. Milan’s intellectual rigor. Each tells a story about where fashion is headed, and just as importantly, how it’s trying to stay relevant in a world that’s rewriting its own rules daily.
Creativity has pressure from both above (boardrooms) and below (consumers). But in all of it, one thing stays constant: the power of a strong point of view.
We’ll be there for all of it—from the baroque beauty of Caserta to the cobblestones of Florence to the studio glare of Milan—with curiosity, cameras, and maybe a double espresso or two.
Here’s to clarity in vision, confidence in execution, and cool shoes for hot streets.
Let the week begin.
Warm Regards,
Kenneth Richard
Chief Impressionist
