Galeries Lafayette and Egonlab partner for a virtual Metaverse capsule inspired by its latest spring-summer 2023 collection, ‘ Wonderland’. The Collection features an iridescent bow, a bubble shirt, and vegetal boots. On the collaboration’s platform, viewers can discover virtual wearables and have a chance to win the garments as NFTs.
“Last year, EGONLAB launched its technological department called EGONLAB TECH in partnership with the start-up Cosmic Shelters. This department allows us to push the limits of our physical world and to let our creative spirit express itself without any constraints in the Metaverse,” Florentin and Kevin, Egonlab Founders and Creative Directors told The Impression.
Building briges between two different dimensions is quite excing— a real challenge for our teams who are exploring a lot of artistic spectrums to offer to our community the most complete experience possible.”
The Duo Continues “As you can imagine, the deigital tools alowed us to survive to the pandemic et to build a srtong relationship with our communiny. For these reasons, we cannot abandon this digital approach although we are delighted to finally be able to express ourselves on physical events. The cohabitation of the physical and digital worlds has thus become the signature of our brand and the EGONLAB x GALERIES LAFAYETTE is the perfect example. The EGONLAB TECH imagined an extension of the Wonderland era thought the digital event of the hystoric department stores Galeries Lafayette called the “Frecnh Touch”. The take over of the website was prertty fun due to the experimental dimension of the project. We invite you all to discover our microverse on https://wonderland-digitalfashion.com/ “
