British heritage and lifestyle brand Barbour has launched its first collaboration with affordable luxury brand Ganni. The collaboration comes in two parts, a ready-to-wear mainline collection and a Ganni x Barbour Re-loved collection consisting of 50 exclusive upcycled and reworked outerwear pieces, some of which made their debut on the runway at the Ganni show during Copenhagen Fashion Week. Both collections will be available for sale on Novemeber 1st, the mainline across both brands’ channels and via selected stockists worldwide and ‘Re-loved’ from selected Ganni stores and Selfridges, London.
A celebration of craftsmanship, heritage and longevity, Ganni x Barbour brings together the hometown of both brands: South Shields, UK and Copenhagen, Denmark – it’s all about getting the best of both worlds while retaining Barbour and Ganni’s iconic styles. The main collection consists of nine timeless pieces made from certified organic waxed cotton, and certified recycled polyamide all kept in Barbour’s classic earth tones interspersed with a popping red and a playful bright neon green logo. The collection includes two coats, four jackets, a skirt and two bucket hats.
For the limited edition ‘Re-loved’ collection, Ganni injects new life into Barbour adding defining silhouettes, fabrics and deadstock materials on to reworked and repurposed jackets. Barbour’s nature-inspired universe fuses with Ganni signatures like collars and embroidery in popping colourways applied to the darker earthtones of Barbour’s classic designs. Patches with classic Ganni iconography are sprinkled across the collection and denim will appear as a playful contrast to Barbour’s countryside inspired attire. The Re-loved collection is limited edition, with just 50 jackets and coats; each piece is completely unique and ready to be worn and loved forever.
I’ve always been a big fan of Barbour. Their outerwear is so iconic, you just want to keep their pieces forever, the design is so timeless and the quality is simply that good. It’s been such a fun process working together on these two collections, they each have a super distinct expression. We share a deep commitment to responsibility, which made this collaboration even more meaningful. We created something super playful and full of contrast that still stays true to both brands’ DNA. Working with open minded creatives that value craftsmanship is really what gets my beat going.”
– Ditte Reffstrup, Creative Director, Ganni
Extending the life of our garments has been at the heart of our business for over 100 years and it’s been exciting to work with GANNI as we both share similar brand values. Our collaboration is in two parts,a mainline collection that is all about relaxed off duty dressing and an exclusive Barbour x GANNI Re-Loved range, pieces of which we were proud to have included in the GANNI show at Copenhagen Fashion Week this summer. This upcycling initiative forms part of our Wax for Life programme which brings together all of Barbour’s unique wax services under one umbrella name and enables our products to be used for many years, minimising their impact on the environment. This aligns so well to the vision and ethos of both our brands.”
– Paul Wilkinson, Group Marketing Director & MD USA, Barbour
