Dôen Collaborates with Gap on a New 51-Piece Collection
Dôen, the L.A. fashion and lifestyle brand known for its appeal to celebrities like Taylor Swift, Selena Gomez, and Kylie Jenner, is set to launch its largest collaboration with Gap on Friday. The 51-piece collection will be available in more than 150 stores across 14 countries and online at Gap.com.
The collaboration brings Dôen’s romantic aesthetic to Gap’s classic offerings, featuring floral sets, denim, khaki, eyelet dresses, loungewear, and accessories with prices ranging from $19.95 to $158. The collection includes styles for kids, toddlers, and babies for matching ensembles.
“The fusing of our feminine nostalgia with their minimal ’90s nostalgia was an exciting design proposition and fun to work on,” said Katherine Kleveland, co-founder of Dôen alongside her sister Margaret in 2016.
Dôen, with a focus on female empowerment and motherhood, has expanded over the years to offer 10 collections annually, including childrenswear, loungewear, accessories, and bed linens.
The Gap x Dôen campaign features model Lily Aldridge and her sister Ruby Aldridge, shot by Dan Martensen, highlighting family values and playful portraits.
Gap’s president and CEO, Mark Breitbard, expressed excitement about the collaboration, emphasizing the partnership’s ability to showcase iconic garments and styles.
Margaret Kleveland shared that the collaboration aims to reach a broad demographic in terms of age and price range, offering the collection at a lower price point compared to Dôen’s main line.
The collection reimagines popular Dôen designs while incorporating modern trends into Gap’s classic pieces, bringing a fresh and stylish look to both brands.
To promote the collaboration, both brands are leveraging social media, digital marketing, and in-store installations to reach a wider audience.
The sisters behind Dôen noted that this collaboration is just the beginning, hinting at the possibility of more joint projects with Gap in the future.
For Dôen, the Gap collaboration marks a milestone as the brand approaches its 10-year mark and looks towards international expansion. The collection resonates with customers of all ages, including young fans like Katherine Kleveland’s son who eagerly anticipates the release of the collection.
