A 38-piece capsule inspired by vintage California style, community, and summer romance
Gap and DÔEN are teaming up once again to launch their second collection, debuting globally on May 2. Building on the success of last year’s collaboration, the latest Gap × DÔEN capsule blends California vintage spirit with timeless femininity, while also marking DÔEN’s first venture into menswear.
The 38-piece collection reimagines Gap essentials through DÔEN’s signature lens of effortless ease and nostalgic charm. Highlights include the VintageSoft Logo Sweatshirt ($78) and Heavyweight Raglan Logo Hoodie ($98), both featuring Gap’s iconic arch logo reinterpreted with DÔEN’s distinctive typeface.
Summer-ready staples anchor the collection, from flowing floral dresses like the Pintuck Floral Midi Dress ($148) and Linen Gingham Maxi Dress ($138) to eyelet-detailed pieces including refreshed Maxi and Shift Mini Dresses in bold new colorways. Nautical-themed matching sets, gingham denim separates, and expanded denim staples round out the offering, alongside a range of easy men’s classics such as the Organic Cotton Poplin Big Shirt ($78) and Pleated Denim Trousers ($98).
“Our first collection with DÔEN set a new bar for how a collaboration can infuse a fresh perspective into Gap essentials,” said Mark Breitbard, President & CEO of Gap. “Reuniting with DÔEN has allowed us to build on that momentum with a new summer-ready collection.”
“We were overwhelmed by the excitement and success of our first collection with Gap,” added Margaret Kleveland, Co-Founder and CEO of DÔEN. “This new collection is a tribute to the inspiring community that has shaped DÔEN since the beginning.”
As part of Gap’s broader commitment to advancing gender equity, the Gap × DÔEN collection was produced in factories participating in RISE (Reimagining Industry to Support Equality), an initiative founded by Gap Inc. alongside BSR’s HERproject, Better Work, and CARE.
The launch campaign, shot by photographer Clara Balzary, captures authentic moments of connection and features a cast of women who have long supported DÔEN, including Alex Noiret, Bruna Tenório, Veronica Campos, Imani Randolph, Anny Choi, Achok, and Kirsty Hume.
The collection will be available online and at select Gap stores, with prices ranging from $34 to $158 in adult, baby, and toddler sizing. Gap cardmembers will receive early online access on May 1.
