New Collection 01 Marries Craftsmanship and Modern American Style
Gap is stepping into a new era with the launch of GapStudio, a high-end concept designed to elevate the brand’s legacy of creativity and craftsmanship. Developed within Gap’s New York HQ, Collection 01, crafted by Zac Posen, debuts April 3, showcasing a refined take on American style.
“For over 55 years, Gap has been a canvas for creativity… Now with GapStudio, we’re taking that legacy to the next level,” says Mark Breitbard, President and CEO, Gap brand.
Posen’s collection is rich with his signature tailoring and innovative denim treatments, featuring standout pieces like the Denim Tailored Trench Coat ($248) and the Poplin Maxi Shirtdress ($158). The pieces blend classic Gap aesthetics with fresh, sophisticated designs.
“GapStudio is where craftsmanship, creativity and culture come together,” Posen shares. “This is just the beginning.”
Photographed and directed by Mario Sorrenti with styling by Alastair McKimm, the campaign stars Alex Consani, Imaan Hammam, and Anok Yai. Launching globally April 3, GapStudio will be available on gap.com and select U.S. and international stores.
