The Marketing Specialist Joins as Gap Works to Strategically Revitalize Its Brand
Fabiola Torres, a former marketing executive at Nike, PepsiCo, and Apple, known for her advocacy for diversity, has assumed the position of global chief marketing officer for the Gap division of Gap Inc.
This appointment comes as Gap endeavors to revitalize its brand under a new strategy devised by Gap Inc.’s president and CEO, Richard Dickson.
In an internal communication addressed to employees, Mark Breitbard, president and CEO of the Gap brand, outlined Torres’s role as global CMO, stating that she will oversee various functions including marketing, creative, visual merchandising, store experience, and operations. The consolidation of these teams under one leader aims to enhance the overall customer experience across all markets and channels.
Torres’s extensive professional background includes a tenure at PepsiCo spanning four years, where she held the position of senior vice president and CMO of energy drinks and PepsiCo’s Hispanic business unit. Prior to PepsiCo, she spent nearly three years at Apple’s Beats by Dre brand, culminating in her role as vice president of global marketing. She is recognized within the industry as a specialist in multicultural marketing.
Before her time at Apple, Torres spent 18 years at Nike, where she held various leadership positions, including head of global sneaker culture and senior director of global marketing for Nike Retail. Her responsibilities at Nike encompassed leading sneaker launches, introducing new footwear concepts, and overseeing marketing initiatives across multiple regions.
“It was incredibly important to bring on a leader who can navigate transformation, build brands that shape culture and lead with purpose,” Breitbard said in his memo on Torres. “She’s served in leadership roles across some of the world’s leading consumer brands including Nike, Beats by Dre at Apple, and most recently with PepsiCo where she has relaunched and introduced brands to market like Mountain Dew Energy and Rockstar Focus, driving relevancy and excitement with customers. She’s a leader who deeply understands how to reach a globally diverse audience with relevance from defining the global strategic direction for the Culture of Sneakers at Nike and launching the first Nike Sneakers destination as a mobile app, to leading teams across North America, Mexico, Latin America, Europe and Asia throughout her 20-plus-year career in marketing.”