It would appear that Gentle Monsters have invaded London as the South Korean eyewear brand opened their first European flagship store in cities West End.
The two floor, 4,800 square foot store located at 28-29 Argyll St, drew upon martial arts for its launch decor entitled ‘Kung Fu,’ intertwining the karate concept with extraterrestrial creatures. The result is as much a series of art pieces as it is a group of store displays.
Founded in 2011 by Jay Oh and Hankook Kim, Gentle Monsters’ has 18 stores in total including the new London location. The firm is know for creating retail experiences that draw eyes both literally and figuratively.