Gentle Monster Opens Flagship Store at American Dream

Gentle Monster Opens Flagship Store at American Dream

First New Jersey Location Offers Unique Shopping Experience

American Dream has announced the opening of Gentle Monster‘s flagship location at The Avenue. The 4,200-square-foot store marks the legendary eyewear brand’s first and only location in New Jersey.

“We are thrilled to welcome another world-renowned brand, Gentle Monster, to The Avenue, enriching its unique atmosphere and experience,” said Bryan Gaus, Senior Vice President and General Manager of American Dream. “This store is a must-see, featuring eclectic art installations and their famous eyewear, celebrated for its innovative and fantasy-inspired designs.”

The store’s interior is designed to offer an extraordinary spatial experience. The facade artwork and metal objects are juxtaposed with the fluid movements of hyper-real bison, creating an unusual and engaging scene. Various installations and artworks throughout the space provide a dynamic and colorful shopping experience.

The Gentle Monster New Jersey American Dream Store is open Monday through Saturday from 11am to 7pm.