Giada Spring 2023 Ad Campaign Review

Review of Giada Spring 2023 Ad Campaign by Creative Director Gabriele Colangelo and Photographer Chris Rhodes with model Marte Mei Van Haaster

Giada expresses the delicate power of its latest collection with a new campaign for Spring 2023 captured by photographer Chris Rhodes.

For the Spring 2023 collection, creative director Gabriele Colangelo introduced a consideration of the sea into his minimal and poetic signature aesthetic direction for the brand: the dual aspects of serenity and power embodied by the sea, its shifting colors and boundaries, the shades of pearl and sand to which it gives birth.

Rhodes’ elegantly simple studio portraiture lets this source of inspiration blow like a gentle breeze over the campaign imagery. Shooting in both black and white and in color with soft pearlescent backdrops, he draws out the collection’s dialogue of sculptural and fluid aspects while shining a light on its gorgeous material palette.

Giada consistently sets itself apart by crafting impeccable, timeless designs with a sophisticated woman in mind, and this campaign is a simple yet subtle way to capture the success of this latest effort.