The supermodel leads the campaign for Rabanne’s latest fragrance, set to Beyoncé’s “Pure/Honey.”
Gigi Hadid takes center stage in Rabanne’s new Million Gold for Her fragrance campaign, bringing her iconic presence to the launch of the brand’s latest addition to the Million scent franchise. The campaign, set to Beyoncé’s hit “Pure/Honey,” captures Hadid in a shimmering gold Rabanne dress adorned with Swarovski crystals, exuding the empowering femininity Rabanne has championed since the 1960s.
Hadid shares a long history with Rabanne, recalling her teenage memories of the brand’s iconic 1 Million men’s scent. Now, as the face of Million Gold for Her, Hadid embraces a blend of confidence and elegance in the campaign, which emphasizes the power of stepping into one’s true self.
The new Million Gold for Her fragrance, housed in a bottle inspired by Rabanne’s signature jewelry link, introduces the brand’s first grand floral scent with notes of rose, white flowers, and mineral musk. Created by a team of Symrise perfumers, the scent combines masculine and feminine elements and is crafted with 90% natural ingredients.
Launching worldwide on Monday, with Northeast Asia and the U.S. following in early 2025, Million Gold for Her will be available in refillable bottles ranging from 78 euros for 30 ml to 189 euros for a 200 ml refill. Hadid’s campaign, directed by Manu Cossu and shot by photographer Mert Alas, is set to make a bold impact in Rabanne’s fragrance portfolio, further expanding the highly successful Million universe.