Giorgio Armani Mare

Spring 2022 Ad Campaign

Review of Giorgio Armani Mare Summer 2022 Ad Campaign by Photographers Bruno and Nico Van Mossevelde with models Anna Francesca, Daga Ziober, Julian Schneyder and Francisco Henriques

Giorgio Armani explores seaside intimacy with a new Summer 2022 campaign for its Mare collection, captured by photography duo Bruno and Nico Van Mossevelde.

Captured at a rugged seashore, Bruno and Nico’s imagery puts the crisp and summery lines of the mostly monochrome collection into evocative conversation with the gorgeous, erosion-worn scenery and the bodies of the models. In fact, their approach feels so artful that we sometimes wish these models were dressed in something more elegant than monogrammed swim trunks and baseball caps.

Nonetheless, the approach elevates the summertime simplicity of the pieces into a romantic and sweeping visual narrative, making for a campaign that feels striking and moody beyond its straightforward swimwear focus.

Giorgio Armani

Photographer | Bruno and Nico Van Mossevelde
Models | Anna Francesca, Daga Ziober, Julian Schneyder and Francisco Henriques


Senior Fashion Writer | The Impression
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