Givenchy Summer 2026 Ad Campaign

Review of Givenchy Summer 2026 Ad Campaign by Creative Director Ferdinando Verderi with Photographer Collier Schorr with talent Isabelle Albuquerque, Selena Forest, Kaia Gerber, Annie Leibovitz, & Liu Wen

With her Summer 2026 campaign for Givenchy, Sarah Burton, alongside creative director Ferdinando Verderi, makes something quietly radical feel completely natural. Burton centers women, not as symbols, not as muses, not as abstractions, but as collaborators, authors, and forces in their own right. Shot by Collier Schorr, the campaign extends the collective spirit of Burton’s first chapter at the house, expanding it into something even more self-aware.

The inclusion of Annie Leibovitz is telling. Leibovitz is not framed as a cameo or a trophy presence. She appears as part of the working ecosystem, her posture, her age, her intelligence treated with the same visual weight as Kaia Gerber’s youth or Isabelle Albuquerque’s artistic authority. Burton blurs the lines between who is the subject and who is shaping the image, between who is looked at and who is doing the looking. That gesture alone shifts the tone of the campaign. It feels participatory rather than performative.

What Burton does particularly well is grant women agency through stance and composition. The poses are direct. A flexed arm, a grounded stance in a leather skirt, a woman seated wide-legged in a tailored suit. There is humor in the red heels and a softness in the exaggerated volumes, yet none of it tips into caricature. The women occupy space with ease. They are not styled into submission or frozen into fragility. Even the moments of glamour carry self-possession as opposed to seduction for its own sake.

The setting reinforces this reading. Clean walls, spare furniture, a functional table. The environment feels like a working studio rather than a fantasy salon. It situates these women in a context of making, thinking, moving. The clothes support that narrative. Sharp shirting, sculptural skirts, bold evening pieces. The collection moves between power and play without forcing a hierarchy between them. Strength and adornment coexist.

Burton’s campaign reads as celebratory because it is generous. She expands the definition of who belongs inside the Givenchy universe. Youth sits beside experience. Celebrity shares the frame with craft. Photographer stands alongside model. There is reverence here, and also camaraderie. In a cultural moment that continues to negotiate the meaning of female power, Burton offers a vision that feels collaborative rather than combative. She isn’t just building a house. She is building a space where women see one another, support one another, and shape the image together.

If this is the world she is constructing at Givenchy, it is one that understands femininity as expansive. Not a single silhouette, not a singular attitude, but a spectrum of impulses, wit, strength, and joy. The campaign suggests that the most compelling authority today is shared & celebrated.