The Italian luxury sneaker label names Maggioni for its U.S. operations—underscoring the brand’s growth strategy amid evolving consumer and retail dynamics
Italian luxury label Golden Goose has appointed Mauro Maggioni as its new Chief Executive Officer for the Americas, a role confirmed by the company in recent disclosures. The move comes as Golden Goose seeks to expand its U.S. presence and enhance its direct-to-consumer retail footprint at a time when premium footwear brands are recalibrating their growth strategies.
Maggioni brings substantial experience within the footwear and luxury sectors, having served in leadership roles across both asian-pacific regions at Golden Goose since 2019, and omnichannel and retail operations within the Ermenegildo Zegna Group. His appointment coincides with the brand reporting robust expansion—its latest growth surge in the first 6 months of the year group revenues rose 13 percent to 342.1 million euros compared with 307.3 million euros in the same period last year. By region, the Europe, Middle East, and Africa markets recorded an 18 percent rise, the Asia-Pacific region posted a 9 percent increase while sales in the United States advanced 8 percent. Though still growing, this marks a strategic move for Golden Goose, as the Americas market remains critical: here, Gen Z and Millennial consumers have fueled demand for high-end, lifestyle-driven sneakers and niche luxury labels.
Strategically, the appointment signals Golden Goose’s recognition that the Americas region now demands dedicated leadership as retail shifts—ranging from experiential flagship openings in the Meatpacking District of New York City and Dallas, TX, to omnichannel integration gaining relevance. With e-commerce saturating rapidly and in-store experience becoming a key differentiator, Maggioni’s mandate will likely encompass both brick-and-mortar positioning and digital growth. For competitors, the move reflects a broader industry trend: luxury streetwear brands prioritising regional executive roles to navigate nuanced market conditions in the Americas.
As Maggioni steps into his role, attention will turn to how he balances scale with exclusivity, especially in a segment where Golden Goose has built its identity on artisanal detailing and limited-edition drops and brand loyalty through repairs. The success of his tenure may very well gauge how effectively luxury sneaker labels can translate European authenticity into sustained U.S. growth without diluting brand appeal.