The Italian Luxury Sneaker Brand Confirms IPO Launch on the Euronext Milan
Italian luxury brand Golden Goose has confirmed its plans to launch an initial public offering on the Euronext Milan. The company aims to issue primary shares worth 100 million euros. This move follows months of speculation regarding their public offering.
The intended goal of the IPO is to strengthen the company’s capital structure and decrease its debt. The company was purchased by Permira for 1.28 billion euros in 2020.
Golden Goose CEO, Silvio Campara, explained the rationale behind the brand’s new direction. He said, “While the fashion world is all about product desirability, consumers want to create a deeper connection with brands through shared values and culture. At Golden, we have built a brand that people love and are loyal to, and that has delivered strong, profitable growth with a purpose. The brand’s mission is to unleash self-expression through authenticity and uniqueness. We keep true to this through co-creation, where people can be part of the creative process together with our artisans, the Dream Makers. Our community-centred approach, combined with our iconic and high-quality products, is at the heart of how we interact with our diverse, engaged global community.”
Francesco Pascalizi, head of Permira Italy, also remarked on the future prospects of the brand. “Golden Goose is a category-shaping luxury company built to resonate with the new generation of luxury consumers,” said Pascalizi. “Since our initial investment in 2020, the company has consistently delivered, building on its track record of strong, resilient and profitable growth. Its committed and visionary leadership team have taken the business from strength-to-strength over the last four years, consistently outperforming the market. We are excited to be on this journey with them as they realize their growth strategy and launch a landmark IPO in Milan”.
